Top New Betting Sites in the UK – Fresh Bookmakers & Sports Betting Platforms for January 2025
Are you in search of a new betting platform? Explore the latest reviews and special promotions from emerging bookmakers who are working hard to establish themselves as top UK sportsbooks.
Choosing a new bookmaker can be tricky. It’s not always easy to tell which new sites are reliable and which ones offer the best odds and bonuses for newcomers. Continue reading to discover everything you need to know about online betting, how to pick the best new betting platforms, get started, and find the best apps and bonus offers available.
Make sure to bookmark this page, as we frequently update our list of the top new UK betting platforms, betting types, and fresh offers, including free bets from the latest sports betting sites as they become available.
The Top New Betting Sites for January 2025
Here are the top new UK betting sites for January 2025. We regularly review each new bookmaker and update our list to provide objective insights that help new players choose the best platform for their needs.
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Top New Betting Sites in the UK
If you’re searching for the best odds, a wide range of sports markets, attractive bonuses, and additional features, you’re in the right place. We focus on specific criteria when selecting the best new UK betting sites. A successful new bookmaker should provide its customers with extensive betting markets, competitive odds, and free bet offers. Our list includes essential features such as live streaming, in-play betting, spread bets, fixed odds bets, Acca insurance, bet builder, and cash-out options.
The UK online gambling market is highly competitive, which is why new betting sites offering free bets often rank higher. When reviewing each new bookmaker in the UK, we compare welcome offers and incentives for new customers. Security is a top priority when recommending the best new bookmakers in the UK, like the ones listed below. That’s why we only recommend new betting sites that are licensed and regulated by the UK Gambling Commission, ensuring they are reliable for both new and existing customers.
God Odds
God Odds is a top choice among UK players. This platform, licensed in Curacao, upholds high-security standards. As a betting site not affiliated with GamStop, God Odds offers various payment methods, options for loyal players, and attractive bonus offers. Players can enjoy generous welcome bonuses, which serve as appealing incentives to boost their winnings.
- Generous welcome bonus available
- Wide selection of casino games
- Instantly credited bonuses
- High cash-out limits
- Variety of deposit and withdrawal options
JackBit
JackBit Casino may not be a household name in the UK yet, but it’s definitely worth checking out! Launched in 2022, this new gambling site, owned by Ryker B.V., offers a fantastic user experience without being registered with GamStop. JackBit boasts fast and secure deposits, multiple crypto options, and 24/7 customer support, making it a promising new player in the online casino world.
- Quick and secure deposits and withdrawals
- 24/7 customer support
- Multiple cryptocurrency options
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GoldenBet
Goldenbet is a fresh operator that started in 2022. Licensed by the Government of Curaçao and operated by Santeda International B.V., Goldenbet is a new addition to the non Gamstop Betting Sites list in the UK. This platform offers players a massive collection of over 4,200 games from top providers like Pragmatic Play, PlayNGo, and Hacksaw Gaming.
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Rolletto
Rolletto stands out as one of the best new betting sites not affected by GamStop. Alongside a wide range of games and attractive bonus offers, Rolletto prioritizes player security. New users can enjoy four different betting offers and rewards as soon as they register and make a deposit.
- In-Play betting options
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- Available to UK players
- Top eSports offerings
MrSloty
MrSloty has been a trusted platform since 2020 and holds a Curacao gambling license, ensuring a safe and fair gaming environment. As one of the new betting sites not listed with GamStop, it appeals to specific players looking for alternative options. MrSloty offers a broad selection of sports and games, with 44 different options for horse racing alone.
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FreshBet
FreshBet is a relatively new entrant in the betting industry, launched in 2021. Licensed by the Curacao eGaming Authority and operated by Ryker B.V., FreshBet stands out with its sleek, modern design and a wide range of games and features that cater to various preferences.
- In-Play betting options
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- Open to UK players
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MyStake
MyStake is a relatively new sports betting brand, established in 2019. The platform is user-friendly, accessible on both desktop and mobile devices, and offers a diverse selection of casino games and sports betting options. With over 4,000 slots and table games, MyStake provides a comprehensive gaming experience for all types of players.
- Crypto payments accepted
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MagicWin
Magic Win is a Curacao-based online casino operated by Magicwin LTS. The platform offers a generous welcome bonus on your first five deposits, with up to 400% bonus up to £2,000 on your first deposit. While the website can be a bit slow, Magic Win still stands out with its variety of deposit options and worldwide accessibility.
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BetNow
Launched in 2015, BetNow may be relatively new, but it has quickly gained a reputation for its competitive sportsbook, exciting weekly competitions, and excellent customer service. Besides a strong sportsbook, BetNow also offers a variety of virtual poker and blackjack titles.
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BetSwagger
BetSwagger Casino is among the most attractive online gambling platforms. As a casino not linked with GamStop, it appeals to players looking for alternative options. BetSwagger stands out with its stunning design, a generous welcome bonus, and a wide range of features that will impress players.
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GGBet
GGBET is a leading eSports betting site worldwide, often sponsoring major tournaments across the globe. GGBet offers a variety of payment methods, making it a top destination for eSports enthusiasts. While its primary focus is eSports, GGBet also provides other gaming options, though it currently offers fewer bonuses for new customers.
- Vast collection of games from various providers
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ChipStars
Chipstars Casino, established in 2020, has become a prominent player in the global online gaming industry. With its strong foundation and regulation by the Government of Curaçao, Chipstars Casino consistently delivers a top-notch gaming experience for players worldwide.
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LS Bet
LSbet is a well-established bookmaker that started in 2012, initially focusing on Eastern Europe. Operated by Media Entertainment N.V. and licensed in Curacao, LSbet accepts players from over 100 countries, including Portugal, Norway, Finland, Germany, Canada, and New Zealand. However, it currently lacks a dedicated mobile app for Android users.
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CBet
Cbet is a recent addition to the sports betting world, launched in 2017. Licensed by Curacao, Cbet initially focused on esports but has since expanded its offerings. With a Scandi background, Cbet attracts players from the Nordic countries, Italy, Belgium, and India. The platform offers over 45,000 pre-match events, 150+ extra bets for each football match, and a top-tier esports selection.
- Great offers and promotions
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BetTilt
Bettilt is a relatively new casino and sports betting site that has been online since 2012. The Curacao-licensed bookmaker underwent changes and upgrades, notably in 2017.
The online gambling website is available in over 100 countries but primarily targets India, Canada, Brazil, Japan, Italy, and Portugal. Players in the following countries cannot open an account at the Casino: Denmark, Israel, France, Iran, Spain, Italy, Belgium, and the United States of America.
- 20,000+ pre-match events
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How Do We Select The Best New Bookmakers and Betting Site Offers?
At TheBookmakers.co.uk, we have a deep understanding of the online gambling landscape and are well-versed in identifying the top new sportsbooks and betting platforms.
Our team of gambling experts is dedicated to bringing you the most trustworthy and highly rated sportsbook reviews for the newest betting sites available in the UK. Whether your interest lies in sports betting, TV betting, or even political betting in the UK, we’ve got it all covered.
We conduct a comprehensive evaluation of all the bookmakers and new sites featured on this page. By reading our in-depth reviews, you can easily grasp the strengths and weaknesses of each new betting platform. If an online betting site falls short in any area, we won’t hesitate to highlight it.
Our thorough approach has earned us significant recognition in the industry, and we remain committed to maintaining these high standards when assessing the best new online bookmakers in the UK.
How We Review New Betting Sites 2025
We evaluate the leading new betting sites by personally registering with each platform, including the latest and most innovative new betting sites in the UK for 2024. Following this, we place bets and interact with the site just as any new customer would.
The team at TheBookmakers.co.uk is composed of seasoned bettors who regularly place wagers on a variety of sports, including soccer, tennis, and horse racing. This experience enables us to provide insightful evaluations of new UK bookmakers, based on our own direct experiences. Many of these new betting sites offer fresh and innovative betting markets that attract new customers and differentiate them from established brands. Below are some of the key criteria we consider when ranking each site.
Security & Licensing
We only endorse new betting platforms that hold a valid UK license. It’s crucial for both existing and new customers to place bets within a secure environment. New betting sites accredited by the UK Gambling Commission must demonstrate a commitment to responsible gaming and robust security measures to protect their users.
Betting Markets
When selecting a new bookmaker, it’s essential to consider the range of betting markets available. While sports betting is the primary focus, we also expect top new sites to provide additional options, such as politics, TV/entertainment, Esports, and virtual sports.
Streaming
Many bettors seek new betting platforms that offer live streaming for popular sports like football and horse racing.
When assessing the best new sports betting sites, we take into account the availability of live streams as well as the conditions for deposits and bets to determine their overall quality.
Live streaming is a significant factor in the UK Bookmaker Awards’ betting experience category, where the top five bookmakers are recognized for their exceptional performance and commitment to providing an outstanding live-streaming experience.
Virtual Sports Betting
If you’ve ever visited a high-street bookmaker, you’ve likely noticed TV screens displaying virtual horse racing and greyhound races. Today, the best online bookmakers offer virtual betting on their websites and mobile apps, eliminating the need to visit a physical betting shop.
New betting sites have elevated this form of gambling by covering a broader range of sports and markets than ever before, including virtual football, motorsports, cricket, American football, basketball, darts, cycling, tennis, and more. If you enjoy virtual betting, look for sites that provide a steady stream of virtual options and a wide variety of sports to bet on.
Experience with Mobile Devices
As most bets are now placed via mobile devices, it’s critical that top betting sites offer a seamless mobile experience. Many leading platforms provide downloadable apps for Android and iOS devices that are quick to load and easy to navigate. When assessing mobile betting services, we also look for advanced features like Touch ID, allowing users to log in, deposit, and place bets swiftly. We expect a mobile betting site to operate smoothly through a web browser even if a dedicated app is unavailable.
Welcome offers for new customers
Welcome bonuses for new customers are a key factor when choosing a new sports betting site. The free bet bonus should offer substantial value without overly restrictive terms. We look for minimal wagering requirements and clear rules for bet placements, including minimum odds. Any free bets should be used in full, with winnings calculated after the stake is deducted. It’s also important to use free bets within the specified timeframe, as they will expire otherwise. We carefully review the terms so you can easily understand how to make the most of your welcome offer as a new customer.
Current Promotions
After setting up your new betting account, you can look forward to regular bonuses and free bets. Ongoing promotions may include loyalty bonuses, occasional free bets, insurance like Acca cover, and exclusive offers tied to major sporting events. For example, during a significant World Cup match featuring England, all participants might receive a complimentary bet to use during the game.
Competitive odds
We expect the top new online betting sites to consistently deliver great value to bettors. Established bookmakers use margins to gain an edge over bettors, but savvy wagers can still find great deals. We evaluate and compare odds across multiple sites when assessing new betting platforms, allowing us to identify those offering the best prices. We also recommend maintaining multiple betting accounts to compare odds and ensure you’re getting the best value for your bets.
Best odds guaranteed promotions
If you’re a fan of horse racing, you’ll want to bet with a bookmaker that offers best-odds guaranteed promotions, maximizing your potential winnings on major events like Cheltenham, the Grand National, the Derby, Royal Ascot, and Glorious Goodwood.
While many major bookmakers offer this as a standard feature, it’s not always available across the industry, making it a crucial consideration in our selection process. Best-odds guaranteed promotions are a key factor in the UKBA horse racing odds category, with the top five performers listed in the table below.
Payment methods and payout times
Customers must have access to a variety of payment methods at UKGC-licensed betting sites. We expect that Visa and MasterCard debit cards, along with popular e-wallets like PayPal, Skrill, Neteller, Apple Pay, and ecoPayz, will be supported. Instant deposits should be available, and funds should be in your account within 48 hours of withdrawal.
Customer service
The quality of customer support is a critical factor in our ranking of the top UK new betting sites. Live chat is the preferred communication method and should ideally be available 24/7. Quick responses to live chat queries, as well as email and toll-free phone support, are essential. Bookmakers also engage with new customers through social media, so a strong presence on various platforms is expected from the best new betting sites.
Sign-up process
Registering for a betting site should be a simple and secure process that requires minimal effort. Our evaluation team prioritizes safety, so we expect new betting sites to adhere to the UK Gambling Commission’s regulations. However, we also value efficiency, aiming for a streamlined registration process that allows you to sign up and start betting without unnecessary delays. We only recommend new betting sites that offer an easy and quick sign-up process.
Betting options during play
Initially, bets were placed before an event started. However, many betting sites now offer live betting around the clock, every day of the week. This type of betting is ideal for strategic bettors who take advantage of fluctuating odds, live match developments, and other factors to place more informed bets. With the introduction of one-click technology by several operators, new customers at top betting sites can enjoy fast real-time betting. Although the process only takes seconds, in-play betting allows users to capitalize on favorable odds in real time.
Bet builders
In recent years, the popularity of bet builders in football betting has surged, making it one of the fastest-growing features among bettors. Bet builders allow you to combine multiple selections within a single game, offering higher odds. However, not all new betting sites provide the same range of markets or allow combinations across different events. This aspect plays a crucial role in our rankings, as we assess the availability and flexibility of bet builders when evaluating the top UK betting sites, ensuring we offer a comprehensive analysis.
Top Welcome Offers at New UK Betting Sites
When selecting a new bookmaker, the initial priority is often finding the most enticing welcome offer. Bookies are in fierce competition to present the best bonuses and promotions to attract new customers. It’s important to look for offers that provide the most free bets and bonuses with the lowest deposit requirements.
We carefully assess the variety of free bets offered by a bookmaker and other benefits available to new players, such as wagering requirements, the validity period of free bets, the time it takes to receive them, and how they are credited.
The best betting offers in the UK often come with wagering requirements, which can be complex and challenging for both new and experienced bettors. If a bookmaker’s welcome offer includes wagering conditions, they must be straightforward and reasonably achievable to make it onto our list. Many bookmakers, however, do not impose such requirements.
The timeframe for using free bets typically spans seven days, though it can vary depending on the bookmaker. Free bets are usually credited to your new account immediately after making a qualifying deposit or bet, but sometimes, they are awarded only after the qualifying bet is settled. These bets may be offered in different formats, such as a single £30 bet or two £15 bets.
New Football Betting Sites
Unlike horse racing, almost every new betting site offers odds on football matches and competitions. However, some platforms excel in providing a superior experience in terms of better odds, live streaming, and additional football betting markets. It’s essential to consider which new site you choose to place your football bets with.
While many established bookmakers are reliable choices for football betting, new football betting sites are continually being launched. Some of these newer platforms offer more competitive odds, live streaming of matches, football betting promotions, price boosts, and additional betting markets like fast markets and bet builders.
New Horse Racing Betting Sites
With the rise of internet betting, the longstanding connection between betting and horse racing has only strengthened. If you’re new to betting on horse racing through online sports operators, check out our detailed guide to the top bookmakers offering the best value.
The betting industry has seen remarkable technological advancements in recent years, and horse racing has greatly benefited. The sport has maintained its position as a top choice for bettors worldwide by embracing these changes.
New UK Betting Sites: Final Thoughts
We’ve compiled a list of the top new betting sites to help you make a well-informed choice when exploring new betting platforms. While we’ve offered recommendations, your selection should align with your personal preferences and interests.
Consider the betting features that matter most to you, the markets you want to explore, and the type of betting site that best matches your style. Remember, you can hold multiple betting accounts, allowing you to maximize bonuses and compare odds to find the best value. By choosing any of our top new UK betting sites, you can rest assured that you’re engaging with a licensed and trustworthy company—an excellent starting point for your betting journey.
This page is regularly updated, so keep checking back to see which betting sites make the cut and to browse the latest betting offers!
FAQ
What is the top new betting site in the UK?
This article highlights the best new betting sites in the UK, based on our comprehensive research and extensive betting experience.
Do new betting sites offer live streaming?
Yes, some new betting sites provide live streaming of sports events to enhance the betting experience. However, availability depends on the platform and its licensing agreements.
Can you use a credit card to bet at UK sites?
No, the UK Gambling Commission banned the use of credit cards for gambling in April 2020. You can place bets using electronic payment methods like PayPal or debit cards such as Visa Debit. Some of the listed sites might offer alternative payment methods.
How long does it take to set up a new betting account?
We rigorously test each new bookie we feature on TheBookmakers.co.uk. For new users, it typically takes between two to five minutes to sign up, deposit, and place your first bet. This process might take longer if additional identity or financial verification is required.
